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A Fact Book is one tool used to guide marketing decisions with industry
and competitive findings and conclusions.
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Brience is a market-leading provider of mobile processing software that
allows companies to extend enterprise applications, content, and resources
to mobile users, portals, enterprise systems, browsers or other devices.
During the fall of 2002, The Leap Group guided the Brience marketing team
through a critical process of re-positioning the company and its products
to address evolving market requirements.
“The Leap Group worked with my team to re-position
our company’s market focus and solution offerings, and to handle
day-to-day marketing issues—enabling me to re-focus my energies
as CEO. Their disciplined approach, based on years of experience, allowed
us to do this very quickly, providing me with solid logic and analysis
to support key business decisions.”
Steve Recht
CEO
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