 |
A corporate brochure was the first in a new family of collateral,
and distilled Exigen’s value proposition to a CXO audience.
Partner: Square Two Design
|
|
|
|
|
|
|
|
| |
Exigen produces software that enables service-intensive enterprises to
manage costs through business process optimization, IT and application
outsourcing, shared services, and Business Process Utilities™. In
late 2002, the Leap Group assisted in developing a coherent print collateral
architecture, strategic company messages, and writing core brochures.
“Martha Olsen provided the ability to distill
Exigen’s complex business model into clear, customer-focused print
materials. She was a valuable member of my team during this time, guiding
our efforts through the process of positioning the company, developing
the core messages, and telling a clear and compelling story.”
Mark Christiansen
VP of Marketing
|
|
|
|
