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An email campaign drew IT decision-makers into a live Webcast demo
and accelerated sales opportunities in a number of target accounts.
Partner: Laine Direct
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LetsTalk is a leading online provider of wireless products and services,
and recently launched Enterprise Wireless Manager to enable larger enterprises
to control cellular usage, assets, and procurement. The Leap Group worked
with LetsTalk in the summer of 2002 to develop and test a cost-effective
lead generation campaign in this early market.
“Martha worked with my sales team to develop
a Webcast series that resulted in a number of key sales opportunities.
I trusted her to handle all aspects of the campaign, including the audience
profile, list strategy, invitation copy and design, tailoring our demo,
and preparing and rehearsing presenters. She provided us with insight
and expertise throughout the program."
Delly Tamer,
CEO & President
test
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