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Panscopic’s marketing initiatives helped brand a new software
category called “analytic reporting.”
Partner: Plumbline Studio
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Panscopic delivers ground-breaking Analytic Reporting applications designed
to simplify the display and analysis of data, extending powerful interactive
views of data to vast numbers of users via the web. The Leap Group provided
interim management services in advance of a full-time marketing staff,
and validated initial product strategy through a customer research process.
We worked hand-in-hand with executive management to refine positioning,
and built and executed the tactical plan that encompassed collateral,
white papers, website, sales tools and lead generation programs.
“The Leap Group provided much-needed marketing
air cover prior to staffing our in-house marketing team. Monika facilitated
the right processes and infrastructure to target our marketing spend,
creating an easy hand-off to our new marketing team. She built and managed
our early marketing initiatives, giving us a low-risk, cost-effective
entry into this new market."
Al Campa
President
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