Savvio entered the highly competitive market for online discount travel in August of 2000. The Leap Group developed the core positioning strategy and messages, and built a traffic generation model to drive marketing budgets and launch plan. We engaged a virtual team of marketing specialists and managed the execution of all aspects of this major company and site launch.

"The Leap Group provided the perspective and expertise to focus and clarify our story—a huge benefit to me in meetings with the press, analysts, and prospective partners. The Leap Group put a marketing plan in motion that was rational, cost-justified, and measurable. They became an integral part of our team and put sanity into our launch."

Karen Ha
CEO, Savvio

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