The Leap Group worked with the newly formed e-Business Division, merging product strategies of 5 separate companies. Over the course of 2001/2002, we launched Sybase’s new e-Business infrastructure software with a compelling, differentiable vision in a crowded market space. Through effective positioning, we successfully launched a number of strategic products spanning application servers, enterprise portals, business process integration, development tools, and database management systems. These launches and marketing programs contributed to impressive results:

• Revenue growth of 20% in the first year.
• Increased market share on all strategic initiatives.
• Sybase Enterprise Portal (EP) sales increased 250% in one of the worst    years for software.
• Sybase EP achieved a position in the Gartner Magic Quadrant.

“The Leap Group has been responsible for driving the most successful launches in Sybase recent history, taking my team through the challenging task of entering the e-Business market with a differentiable solution. As a result of their involvement, this division is ahead of revenue plan, and exceeding goals for new customer acquisition.”

David Jacobson
Senior Director, e-Business Division

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