We’re not ivory tower marketers. With backgrounds in selling, we know that effective lead generation campaigns are well suited to your particular sales model—either direct, indirect, or B2C. We can oversee a range of lead generation programs, including direct response marketing, webcasts, seminars and events. We focus on the strategy details that outside agencies or resources will look to you for—your objectives, your audience, your value proposition, and all of the infrastructure details and training required to make the most of each incoming lead.

Core Services
• Marketing mix cost models
• Lead generation funnels
• Audience profiling and list strategy
• Creative and copy
• Fulfillment materials
• Seminar presentations
• Marketing database strategies
• Infrastructure and metrics
• Lead management & fulfillment
• Qualification criteria and scripting
• Sales tools and support
• Metrics and evaluation