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Turn ideas into impact

Launch new initiatives with more focus and better outcomes.
 

Accelerating growth for technology leaders

POSITIONING

Focus on what makes your product unique. Deliver a value proposition that sticks.

CONTENT CREATION

 

Craft compelling messages and build content assets for each stage of the buyer's journey.

GO-TO-MARKET

 

Optimize launch strategies by segment and channel, using the most effective marketing mix.

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We've had the opportunity to work with amazing companies, from start-ups to the Fortune 500

AUTODESK

BILL.COM

BRIENCE

DELOITTE-SALESFORCE

ELOQUENT
EXIGEN

EY

INTERMEDIA

JITTERBIT

LETSTALK.COM

MARIN ACADEMY

MEDTRONIC

MITEK SYSTEMS

ORACLE

PAYPAL

PERFIGO
PORVENIR

PROVATO

SAP

SAVVIO

SOCIALCAST

SYBASE

SYBASE-IBM

TICKETMASTER

Ask us how we can help your ideas succeed.

 

We immerse ourselves in your business and apply our considerable experience and tool set to solve complex challenges. For some clients, we are an extension of the marketing team. For others, we are an on-demand resource capable of stepping in quickly to support product launches, major events, or writing assignments. We will work with your people and agencies—or ask us to build a virtual team for you.

Martha Olsen
Founder and Principal Consultant

Martha Olsen founded The Leap Group in 1998 with a passion for creativity and collaboration. For more than 25 years, Martha has empowered product teams to focus on the right target audiences, create customer-centric positioning and messaging, and accelerate pipeline. Through this work, Martha has honed the ability to listen deeply, learn quickly, and turn complexity into clarity. Martha has an MBA from UC-Berkeley and lives (and swims) in Marin County.