4 min readAsk Better Questions“Question everything.” - Albert Einstein All good positioning and messaging rests on a foundation of customer-driven discovery. I’ve been...
4 min readThe Art and Science of Positioning: Then and Now“To develop a complete mind; study the science of art; study the art of science. Learn how to see. Realize that everything connects to...
3 min readThe Power of Deceptively Simple Messaging“I saw the angel in the marble and carved until I set him free.” Michelangelo I’ve been re-thinking the practice of writing messaging...