Accelerating growth for technology leaders
POSITIONING
​
Focus on what makes your product unique. Deliver a value proposition that sticks.
CONTENT CREATION
Craft compelling messages and build content assets for each stage of the buyer's journey.
GO-TO-MARKET
Optimize launch strategies by segment and channel, using the most effective marketing mix.
We've had the opportunity to work with amazing companies, from start-ups to the Fortune 500
AUTODESK
BILL.COM
BRIENCE
DELOITTE-SALESFORCE
ELOQUENT
EXIGEN
EY
INTERMEDIA
JITTERBIT
LETSTALK.COM
MARIN ACADEMY
MEDTRONIC
​
MITEK SYSTEMS
ORACLE
PAYPAL
PERFIGO
PORVENIR
PROVATO
SAP
SAVVIO
SOCIALCAST
SYBASE
SYBASE-IBM
TICKETMASTER
​
Ask us how we can help your ideas succeed.
We immerse ourselves in your business and apply our considerable experience and tool set to solve complex challenges. For some clients, we are an extension of the marketing team. For others, we are an on-demand resource capable of stepping in quickly to support product launches, major events, or writing assignments. We will work with your people and agencies—or ask us to build a virtual team for you.
Martha Olsen
Founder and Principal Consultant
Martha Olsen founded The Leap Group in 1998 with a passion for creativity and collaboration. For more than 25 years, Martha has empowered product teams to focus on the right target audiences, create customer-centric positioning and messaging, and accelerate pipeline. Through this work, Martha has honed the ability to listen deeply, learn quickly, and turn complexity into clarity. Martha has an MBA from UC-Berkeley and lives (and swims) in Marin County.