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Marin Academy is an independent high school that is recognized as a leader in experiential education.
The launch of a major capital campaign provided MA with an opportunity to take a fresh look at its philosophy and purpose -- and how to communicate the value of an MA education to students, families, and staff.
The Leap Group partnered with MA to re-examine and reframe "why MA?" as the foundation for capital campaign messaging. We then collaborated with MA and Leap Group design partners to create campaign materials, website content, and a campaign video.
Project Type: Positioning, messaging & content creation
Design: MA inhouse, Randle Design, Brick Film