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When Sybase introduced its integrated platform for capital markets, we were asked to manage the launch, coordinating the planning and communications across multiple teams; PR, analysts, corporate marketing, and field marketing.

This groundbreaking solution was showcased at a major launch event at the New York Stock Exchange. The event featured Alan Greenspan and a panel of financial services executives at the New York Stock Exchange, moderated by Geoffrey Moore and co-sponsored by IBM Power Systems Division.

Project Type: Go-to-market

Design: Milestone Advertising

Event Management: Sybase Corporate Marketing

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