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AutoCAD® WS web and mobile application launched in 2010, enabling  design teams to view, edit, and share DWG™ files seamlessly through a web browser or mobile device.

Within days of the launch, more than 125,000 people had downloaded AutoCAD WS mobile app and the news quickly went viral with hundreds of stories and blogs about this exciting new product.

We worked with all stakeholders to refine messaging, create content assets, and provide field marketers and resellers with training and tools needed to support this highly visible global launch.

Project Type: Go-to-market, Content

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