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When rolling out new sales plays for the Sybase Field Marketing organization, we were asked to work with specific sales execs to jump-start the number of qualified opportunities in their pipeline.

We developed a door-opener campaign that was both fun and very effective. Highlighting the speed of Sybase IQ for analytics, we mailed a model race car and a customized message to target CIOs. The hook? The remote control is delivered personally. The original mailing generated 50% response rate.

Project Type: Content

Design: Creative Concepts, Inc.

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