When rolling out new sales plays for the Sybase Field Marketing organization, we were asked to work with specific sales execs to jump-start the number of qualified opportunities in their pipeline.
We developed a door-opener campaign that was both fun and very effective. Highlighting the speed of Sybase IQ for analytics, we mailed a model race car and a customized message to target CIOs. The hook? The remote control is delivered personally. The original mailing generated 50% response rate.
Project Type: Content
Design: Creative Concepts, Inc.